Fanta

A refresh of the visual identity for the iconic drink, rooted in Fanta’s orange heritage. A fresh, universal language of play was introduced, a life-is-good spirit and bubbly personality designed into the system. The work received numerous awards and accolades, including entering the Design Archives at the Denver Art Museum, a collection of over 10,000 objects representing one of the largest and finest holdings of contemporary American communication design from approximately 1980 to the present.