Samsung

Spatial infrastructure as cultural deployment. A modular experiential tour deployed across multiple cities and countries, engineered from containerized architecture designed to ship, reconfigure, and rebuild across urban contexts. The installations transformed public space into destinations with sustained lines and public demand, positioning Samsung as a cultural force and delivering hands-on experiences designed to convert perception through direct interaction—ranging from product demonstrations to boundary-pushing interactive physical meets digital environments built around Samsung technology. A large-scale global deployment executed across continents and oceans at the speed of culture.